Introduction
Branding isn’t just design—it’s discovery. When Ocean Blue Trading & Consultancy QFZ approached OBM, they had a vision: to reflect their marine expertise and innovation in every visual element. As a pioneer in electric marine solutions in Qatar, their identity needed to sail far beyond the obvious.
Step 1: Discovery Session – Diving Deep
We kicked things off with a collaborative deep-dive discovery session. We explored Ocean Blue’s business goals, their unique edge in marine consultancy, and their bold move into electric marine tech. This wasn’t just Q&A—it was a strategic excavation to surface their brand essence.
We asked:
- What does Ocean Blue stand for?
- Who are we speaking to?
- What transformation do we promise our clients?
This session laid the groundwork for clarity and confidence.
Step 2: Industry & Competitor Research – Mapping the Waters
Next up: deep research. We benchmarked international marine consultancies, examined design trends in electric tech and sustainability, and identified whitespace opportunities in the Qatar Free Zone sector. This helped us anchor Ocean Blue’s identity to global relevance while remaining regionally rooted.
Step 3: Moodboards – Catching the Brand Current
Using our insights, we created moodboards exploring:
- Sea-inspired palettes and patterns
- Symbolic geometry (waves, stars, structure)
- Clean typefaces with futuristic depth
The goal was to visually narrate adventure, focus, and marine mastery—without clichés.
Step 4: Logo Design – A Mark that Moves
Ocean Blue’s final logo is a visual story:
- Boat Symbol: Reflects marine expertise
- Star Element: Symbolizes innovation & tech
- Box Element: Represents global scale and structured focus
Together, it forms a cohesive mark that feels modern, premium, and mission-aligned.
We delivered a responsive logo system that works seamlessly across digital, print, uniforms, merchandise, and signage.
Step 5: Touchpoints & Activation – Making the Brand Real
The brand system was then deployed across:
- Office signage & stationery
- Website UI mockups
- Outdoor advertising and digital screens
- Caps, flags, and kiosks for marina exhibitions
Every touchpoint was designed to echo professionalism and ambition, while remaining unmistakably Ocean Blue.
Why This Works
This isn’t just branding. It’s strategic storytelling through design. The new Ocean Blue identity:
- Aligns with QFZ-level international standards
- Instantly conveys marine innovation and trust
- Is scalable across digital-first platforms and physical spaces
