Branding for Bin Jumah Holdings

A legacy redefined. A future envisioned.
When one of Qatar’s most respected business groups—Bin Jumah Holding—approached OBM to modernize their visual identity, we knew it had to be more than just a logo change.

Through strategic brand discovery, cultural insights, and a commitment to storytelling, we transformed their traditional image into a timeless mark of excellence.

The result: a premium gold-and-black identity system that balances heritage with ambition, and rolls out seamlessly across signage, stationery, digital, and branded experiences.

Swipe through to explore the full transformation—from the old logo to the refined new identity.