With over 2 decades of service experience in Qatar, this rebranding was challenging due to the familiarity of the customers with the existing brand logo and design. The hurdle was to retain the brand significance in the audience while taking into account the expansion of the company.
The rebranding was inspired from the existing logo of the company so that the essence would be retained. Being a household name in the computer accessory industry in Qatar, the new logos were updated to keep it trendy and fresh, symbolizing Al Afdhal’s timely services and products. OBM redesigned the website making it more user-friendly and decluttered using a minimalistic approach with attractive colors.
Al Afdhal Trading