BRANDING

ATLAS

About

Being an established international educational brand, the challenge was to rebrand Atlas
Group of Institutions such that the audience didn’t feel alienated with the change.
OBM tackled this issue by designing a logo that felt close to home yet conveyed the growth
and experience of the Institution creatively. The logo was developed strategically considering
the story and development of the institution throughout the years mirroring their positive
growth.

Client

Atlas Group of Institutions

Work
  • Rebranding